A picture is worth a thousand words… or likes, or dollars. But is it worth a child’s dignity? Social media’s youngest stars, or kidfluencers, grow up in the eyes of the public. As their parents engage in sharenting—posting one’s child on social media—the kidfluencers lose their privacy, their capacity to create their own reputation, and even their online safety. This Note examines how to provide redress to former kidfluencers whose privacy was traded for social media likes. Part I covers the basics of sharenting and reputation-based law. Part II then covers the problems in regulating sharenting, both in theory and with current proposals. Finally, Part III proposes a new reputational and privacy tort framework that would allow kidfluencers to regain some control over their image.
